• Location


  • Sector:


  • Job type:


  • Contact:

    Oliver Draper

  • Published:

    almost 4 years ago

  • Expiry date:



 (Food Ingredients Industry)




Our Client is a world leading agricultural commodities producer, processor and trading house. They are one of the major players in the trading world. They provide innovative solutions to customers across major market segments; including agriculture and food and energy and natural resources. Some of their major businesses include the trading and distribution of agricultural commodities, manufacturing and sale of livestock and feed, trading in energy, steel and transport, and the production of food ingredients. They also provide risk management and financial solutions to both their customers and their own businesses.






Position Purpose:


The APAC Strategic Marketing team is a newly-formed team, which is a strategic marketing team to collaborate with cross-function teams e.g. Commercial, Product Line and Research & Development to differentiate themselves versus in-kind competitors to serve their client’s customers based on in-depth knowledge of market trends, new product development opportunities, and competitor movements.


The APAC Strategic Marketing Manager is responsible for crafting and implementing the marketing plan in collaboration with the product lines and commercial teams. They will lead all product marketing from product launch and on an ongoing basis.




The responsibilities of the role are as follows:


30%, Market Intelligence and new opportunity assessment:


Responsible for assessing existing and potential markets, especially for strategic categories including beverage, confectionery, dairy, convenience food and meat. Demonstrates comprehensive and in-depth knowledge of market dynamics and business environments. Provide insights of the relevance of market trends to different product lines by collaborating with product line as well as Research & Development and commercial team, and also to provide insights of business growth opportunities based on market knowledge


50%, Category Marketing Plan:


Based on marketing trends, opportunity potentials in-depth knowledge, craft category marketing plan by collaborating with product line, and commercial team, including segmentation refreshment on routine bases as well as performance tracking, product value proposition in strategic category, facilitate key


account planning process by providing in-depth market knowledge. Continuously drive the demand creation best practice in the business, by collaborating with product line, and commercial team to replicate success story in a sustainable manner. Facilitating product launching by collaborating with product line team, Research & Development team and commercial team based on understanding of market trends, customer un-met needs, in-kind competitor SWOT analysis, so as to seize market opportunities to differentiate product/service offerings in the marketplace.


20%, FIBI APAC Communication/ Branding support & collaboration (Project-based):


Based on category marketing plan to provide the Food Ingredients and Bio industrial (FIBI) marketing with promotion plan and work out project plan. Support FIBI promotion events, e.g. FIC, FIA events. Acting as APAC regional EC account marketing tag to provide market trend insights, facilitate the process of branding build-up.


Minimum Required Qualifications:


·         Bachelor’s degree, MBA preferred and a proven track record of at least 5 years in Marketing role

·         At least 5-year working experience in food additives industry or other adjacent industry

·         Basic understanding of market assessment methodology

·         Basic understanding of segmentation and targeting tactics

·         New product launching process understanding and previous working experience in new product launching as well as demand creation

·         Ability to network effectively with product line, commercial and Research & Development team

·         Strong communication, organizational and interpersonal skills

·         High ethical standards and respect of compliance

·         Excellent command of English – and additional language is beneficial


Preferred Qualifications:


·         A sound understanding of the dairy, beverage, confectionery, convenience food & meat APAC market is preferred

·         Experience in driving regional market research, including agency briefings and management, data interpretation and insight development

·         Proven ability to priorities and plan with strategic mindset, and also influence and integrate effectively across functions

·         Strong quantitative analytical skill to facilitate market growth opportunity exploration